Crypto Trends H2 2025

A Conversation with Mintify’s Evan Varsamis
Cryptocurrency momentum is expected to accelerate in the second half of 2025, Evan Varsamis, founder and CEO of Mintify, told Advisors Magazine in a recent interview, especially as macro conditions stabilize and tokenized assets become more integrated into traditional portfolios. He also readily dismissed the suggestion by some industry observers that the recent rift between President Trump and Elon Musk might give pause to crypto investors.

“The broader direction of U.S. policy is trending pro-innovation,” Varsamis said. “While personalities can create headlines, investors are more concerned with stable policy frameworks.” He said the ultimate key to shaping investor confidence is an administration’s support of regulatory clarity and capital formation chain.
As for what’s driving momentum in H2 2025: “Retail interest is rebounding thanks to more intuitive UX (user experience), scalable L2s (Layer 2 solutions are protocols built on Layer 1 blockchains), and narratives around real-world asset (RWA) yield,” Varsamis explained. “On the institutional side, infrastructure improvements—particularly around custody, compliance, and liquidity aggregation—are removing historical roadblocks,” he added, noting that many protocols are also getting ready to introduce tokenized equities by using Solana and other EVM (Ethereum Virtual Machine) L2s in the coming weeks.

Founded in 2022, Mintify has emerged as a leading onchain trading platform with more than $150 million in trading volume and nearly 500,000 users across 10 blockchains. Its mission and vision, according to Varsamis, is to make digital asset trading intuitive—empowering users to discover, trade, and manage NFTs, tokens, and real-world assets in one seamless experience.

Longer term, Mintify’s CEO maintains that greater crypto-related market growth and adoption will be shaped by regulatory clarity, integration with AI tooling, and seamless access to onchain markets across asset classes. “However, what still holds the space back is fragmentation, inconsistent global regulation, and a lack of compelling consumer-facing use cases beyond speculation,” he acknowledged.

Varsamis shared some ideas about what needs to happen in terms of regional regulatory measures and policies to spark more trust and growth in the space.

“The U.S. needs consistent federal-level legislation on digital asset classification, custody, and disclosures,” he said. “Europe is leading with MiCA (Markets in Crypto-Assets Regulation, the EU’s law), but needs smoother passporting for DeFi (Decentralized Finance) protocols. APAC, particularly Hong Kong and Singapore, is becoming a regulatory sandbox for innovation.” Varsamis added, however, “What’s missing is inter-operability of regulation across regions. Once we get harmonized frameworks and clearly registered pathways for token issuance and trading, institutions will enter more confidently.”

Nevertheless — and beyond the dominant cryptocurrencies — niches are constantly emerging, and growth is indeed happening.

“Real-world assets (RWA), decentralized physical infrastructure networks (DePIN), AI-on-chain integrations, and intent-based trading protocols are all gaining significant traction,” Varsamis told Advisors Magazine. “We’re also seeing NFT technology evolve beyond collectibles into credentialing, finance, and even identity.”
The next wave of capital inflows

In fact, RWA tokenization is rapidly evolving from pilot projects to real market infrastructure. “BlackRock’s BUIDL fund on Ethereum, JPMorgan’s Onyx platform, and Citi’s token services are prime examples of serious institutional engagement,” Varsamis said. “The outlook is strong—RWAs offer familiar risk profiles with onchain efficiency. We believe this category will drive the next wave of capital inflows, bridging TradFi with DeFi in a compliant, yield-generating framework.”

The Mintify founder emphasized that these niches aren’t just “fancy,” but that “they’re unlocking utility that can onboard users who never cared about ‘crypto’ in the first place.”

As for utility, blockchain be leveraged to confront an array of industry-specific challenges.

“In education, blockchain can securely verify credentials, track learning outcomes, and decentralize access to certifications—solving major issues around fraud and global transferability,” Varsamis pointed out. “In healthcare, patient data can be anonymized and permissioned using zero-knowledge tech, enabling interoperability while maintaining privacy,” he added, noting that this is particularly useful for cross-border care and research. Still, for any sector to benefit at scale, UX (user experience) needs to be abstracted, and compliance frameworks clearly defined, Varsamis explained.

Meanwhile, Varsamis explained that AI will fundamentally improve how users interact with crypto—from intelligent trading agents, to onchain search and recommendation systems, to risk modeling across DeFi protocols.

“At Mintify, we’re exploring AI-powered discovery and comparison tools to surface meaningful insights across NFTs, tokens, and RWAs,” he said. “AI can also help regulators monitor markets more effectively, reducing fraud and improving systemic trust.”

Overall, Mintify is sharply focused on unlocking onchain capital markets at scale.

Varsamis provided a sneak peek at what’s upcoming from the company:
• Expect a major push into token and non-fungible comparisons using AI, deeper multichain liquidity aggregation, and new real-world asset listings.
• Institutional tools, like B2B APIs and custom orderbooks, are also expanding rapidly. “Mintify is becoming the unified layer where users—retail and institutional—can discover, analyze, and trade all digital and tokenized assets with speed and clarity,” he said.
• In the coming month “we are also working on releasing our iOS app allowing users to trade digital assets using stablecoins, from buying any cryptocurrency, tokenized stock, or non-fungible assets using non-custodial accounts.”

Mintify is all about inviting platform users to explore its growing world of digital assets.

For example, in late June, the company announced its official support for the Hyperliquid protocol and its ecosystem of assets.

Mintify said $HYPE, Hyperliquid’s official token, can be bought directly on Mintify.xyz using its platform for purchasing tokens. And Mintify Swap allows HYPE to be purchased with USDC, USDT, ETH, Bitcoin and more digital currencies. Mintify users can also keep track of emerging assets on Hyperliquid by checking the HyperEVM assets section.

And if anyone has trouble acquiring Hyperliquid tokens, or any others—relax. Mintify says: “We make it easy with behind-the-scenes cross chain bridging. Select the asset you want to buy, the asset you want to trade it for, and we do all the work.”
For more information, visit: https://mintify.xyz/